Smith Creative Technology
visual identity, brand developmentSmith Creative Technology bridges artists to new frontiers, catalyzing ultimate artistic expression. As a full-service production company, they build the bridge between technology and artistic vision, partnering with artists and visionaries to unleash moments of wonder.
COMPLETED WITH COLOURS AND SHAPESCREATIVE DIRECTOR
Tim Choy
CO-DESIGNER
James Kingsley
The Challenge
The company approached Colours and Shapes to create a new name, refresh their brand, and modernize their identity to appeal to artists and visionaries while supporting future growth.
The Opportunity
How could we use branding to position Smith as a leading partner in creative production? Our work aimed to realign Smith’s identity to better reflect their role as a collaborator and supporter of artists and visionaries. The visual concept emphasizes dynamic energy and creative potential, inspiring excitement and positioning Smith as an essential partner in the creative process.
